Latest News

ATC Salt Alliance Series Unveiling ATC at China Fish Show 2011

We unveiled our brand new identity at the China Fish Show in February 2011. This year, we’re pleased to showcase our Salt Alliance series, which was tested rigorously to withstand extreme saltwater conditions

Learn more about the ATC showcase at this year’s show.

ATC is featured at China Fish Show 2011

To learn more developments about ATC, visit the Siow Chiang booth at the China Fish Show.

We have an excellent range of rods, as well as new accessories to enhance your fishing experience.

Details about China Fish Show 2011

Date: Feb 17 – 19, 2011
Venue: New China International Exhibition Center, Beijing
Website:  www.chinafishshow.org

Siow Chiang’s booth is located at Hall E2, Booth 2400.

More News >>

Anglers in Action

R&L-CN_Apr2011_RB-5 Luring at Royal Belum

Ricky and JC from the SC Pro Team were recently featured in April 2011′s edition of Rod & Line, for the trip that we made to Royal Belum, Perak, Malaysia in November last year.

During that trip, the ATC Big Bad Bass rod was featured, alongside the lures from Zerek Innovation and lines from SureCatch. Some of the prized catch included a 4.5kg Toman. By the end of one day, Ricky and JC had reeled in a total of 8 Hampala macrolepidota (Sebarau, native like to call them 水马骝 which carry the meaning of “water monkey”, they shy away easily with the lightest hint of human present but their explosive take of lure and fighting spirit was amazing) and 13 Giant Snake Head, (Channa micropeltes) the largest in the family Channidae, capable of growing to over 1 meter in length (3.3 feet) and a weight of over 20 kilograms (44 pounds).

Landing the catch IGFA Labuan 2010

The IGFA Labuan International Game Fishing Competition can be considered one of the most prestigious fishing events in the region. Here’s what Horace Tan from SC Pro Team has to share about his most exciting fishing experience to date…

Learn more >>